• Select a user name that identifies you as a person not a brand. Ideally, you want to select your actual name. This helps you create a personal brand for yourself. • Use an actual picture of yourself for your avatar. People connect best with other people not with your dog, not with Bart Simpson and not with your company logo. • Fully fill out your profile. Be sure to include your location so geo-location and mapping applications for Twitter can list you and be sure to add a bio line (Hubspot indicates that Twitter profiles with a bio line are 8 times more likely to be followed than those without) • Can Having a Twitter Bio Get You 8 Times as Many Followers? • Bio Characteristics of Twitter Power Users • Customize your profile by adding a custom background that identifies you. If you are not graphically inclined, try creating one on Twitbacks.com, MyTweetSpace.com, and FreeTwitterDesigner.com. These services allow you to create numerous templates that you can download for free. • This account is where you share information you find across the net, reply to people, make personal insights and stream events in your life.
Hubspot recommends the optimal number of tweets a user should tweet per day is 23 - during the peak hours of the customers you are targeting
Brand and Corporate Accounts
• Select a user name that identifies your brand or company. Ideally, you want to select the name of your company or brand. • Use your logo as your avatar • Fully fill out your profile. Be sure to include your location so geo-location and mapping applications for Twitter can list you and be sure to add a bio line about your company or brand (Hubspot indicates that Twitter profiles with a bio line are 8 times more likely to be followed than those without) • Customize your profile by adding a custom background that identifies you. If you are not graphically inclined, try creating one on Twitbacks.com, MyTweetSpace.com, and FreeTwitterDesigner.com. These services allow you to create numerous templates that you can download for free. • This account is where you can post corporate blog posts, company press releases, information about your products, services, brands or industry and offer deals and coupons. Much of what happens on this account can be automated and scheduled through services like www.tweetlater.com
We all know and love Hubspot and Dan Zarrella but their recent report of Twitter will just blow your mine. Fascinating.
So, Twitter gets attention this year becasue heavy entertainment hitters starte tweeting like Oprah, CNN and Ashton Kutcher’s
and the great race to 1 million followers made jmain stream media even Larry King! But the fact is - the real stats are more shocking and not as encouraging as you’d expect. Your profile is IMPORTANT and so many are missinf the boat.
Fact is many accounts on Twitter aren’t actually using it all that much.
79.79% failed to provide a homepage URL
75.86% of users have not entered a bio in their profile
68.68% have not specified a location
55.50% are not following anyone
54.88% have never tweeted
52.71% have no followers
The study also showed that since Twitter has implemented a limit to the
number of users an account can follow (a maximum of 2000 when the user
has less than 2000 followers) there is a large number of users who are
following exactly 2000 users, possibly indicating that many active
users are intentionally trying to gain as many followers as possible to
increase their reach.
Download the State of the Twittersphere Report
to read the full report and if you want to discuss it on Twitter please
use the hashtag: #SOTwitter so that we can follow along with the
discussion and answer any questions that may come up.
So, every Thursday I shoot a video in my bikini - well, ever Friday I want to shoot a bikini video with high quality prodiuction value in the studio with a tactical team of movie engineers - so - you sen me your branded Tshit (small) and I will wear it and discuss the topic of your choice simply fill out ht eform below, and send the shirt to me and I will fit you in. DO NOT FORGET TO GIVE ME A TOPIC that relates to your industry - bullet points woudl be helpful too in case your topic is compex - remember, I am a blonde! FYI - you send me a branded bikini - you get extra points!!!
Calling all eMarketers - Send Me a Branded T-shirt and I will shoot the Friday video in it!
So, what I want to do is collect the largest collection of
Internet marketing T-shirts out there. So, I will continue to shoot these
Thursday vids in my bikini as long as all you boys and girls with sexy online
companies send me your branded T shirts and on Fridays I will shoot my videos
in your company T and you can even request the topic. I am a size small and if
you fill out the form here, I will provide my address so you can ship a shirt
to me.
Mary McKnight in her Killer Shoemoney Tank - video is currently in post production!
OK, most of you know who @Nik_Nik is and are wonderfully
familiar with her birthday messages. Well, since ‘ birthday is today, May 17, I
wanted to start a special birthday meme for her something that
incorporates her favorite things dance, birthday, parties and social
media! So, this is how it works using your Twitter and Facebook
accounts you can n May 17,2009.If you are unfamiliar with Nicole’s work, check it out below.
Shoot a
facebook video wishing the illustrious Nicole a very happy B-day. Ideally there
should be some form of dance involved in this video.
Send a
message to @Nik_Nik on Twitter with the hashtag #Nik_Nik (so we can easily view
all the warm wish at www.hashtag.org. The
Tweet should include a link to your Facebook Video. Therefore your tweet with
the link should begin like this: @Nik_Nik #Nik_Nik
Invite 5
other friends that may know @Nik_Nik to join the party! I have actually asked everyone in my Facebook friends list to do this, so we will see where that goes. If you are offended by this, because you don’t know Nicole - Consider this one of the few times I will ever spam you - but see, that’s how much I care - I will spam for friends!
So, for those of you selfish enough to ask, “whats in it
for me?” Here’s the side effect not only do we all get to tell the
amazing @Nik_Nik how we appreciate her but we now can all connect with each
other through the power of social media to build new relationships with each other
through our common interest, Nicole Nicolay (AKA, the woman that makes
@cyberhomes dance like a mo-fo). I swear, this woman has inspired me to raise
the bar on my boy toy requirements and one day find a man I, too, can make
dance like a monkey and bring me Starbucks at my beck and call.
Social media is hot right now. And we all need to be on Twitter, right? I mean, if Oprahs on Twitter, we all should be. And its gotta be cool because Ashton Kutcher kicked CNNs ass on Twitter.
Im going to say this up front if you call yourself a social media guru you have missed the boat. Social media is just one weapon in the online marketers arsenal. And if that is the only weapon you are using to wage war for your clients, you FAIL. A wholistic approach to eMarketing is what it takes to build buzz, drive traffic, convert visitors to customers, and re market them to bring those customers. That is what any healthy online or offline marketing plan does. Social media alone cannot make a business succeed. Now, what my beef with many eMarketers is is they often think of their way as the only way I see a lot of these self proclaimed social media gurus frowning on the use of text link ads or site sponsorships, SEO or affiliate programs. But the truth is, these should be used together to create the most robust campaign possible. Just as no marketing department would altogether forgo print media ads for television, no internet marketer should forgo online press releases, SEO, blogging or PPC for social media. They all work together.
Just as your offline strategies should be integrated and a mix of print media, television, billboard, direct mail, trade shows, radio, sponsorships, signage, conferences, etc… your online marketing strategies need to be integrated, supportive and symbiotic. Whatever your strategy is it must be designed so your online traffic takes action on your blog, site, landing pages, application or if you have an offline business you need to convert the online to offline through coupons, events, tweetups, contests or some sort of other irresistible offer.
Consider it this way:
Inbound marketing arm
SEO natural search placement for prime convertible terms
SEM paid ad placement on search engines
PPC paid ad placement on popular related sites with traffic that is most likely to convert to your site.
Social Networking syndicated content, personal engagement on social sites like Twitter and Facebook, business applications, fan pages, business and employee profiles etc.
Permission Based Marketing
Affiliate programs that offer access to their vetted database of people that have requested offers and info on products or services like yours
Database marketing where you remarket your own customers or prospects with newsletters, special email offers, event calendars, coupons etc.
Outbound Marketing
This is when you need to flat out prospect and you buy a list of targeted email addresses and just blast email them. Is it spamming? Only if you are offering the wrong product if the product and offer is valuable- you will see results.
You have inbound marketing where people find you naturally and visit your website through paid search placement (SEM/PPC), natural search placement (SEO), social media profiles and content, blogging, syndication etc and outbound marketing where people are directly marketed either with their permission or in a non permission environment like purchased, targeted email marketing lists, banner ads, text link ads, etc. or permission based emails, offers, newsletters, coupons, etc. Inbound marketing
SEO is about naturally getting traffic from search engines that is qualified through keywords related to your product/service/site.
SEM/PPC is buying traffic from search engines. This is more qualified guaranteed traffic
Social media is
Syndicated video/content/podcasting
Valuable offers ebooks/seminars/webinars etc
Permission marketing/Outbound marketing
Email marketing
Newsletters
RSS
Know your market.
Identify your market then recognize where that market is congregating online are they on myspace, facebook, twitter do they frequent niche blogs or social networks or belong to specific groups? Identify what they are searching for on Google.
Now, identify how you can reach them best do you need a fan page or an application on Facebook or both? Should you have corporate, brand and executive accounts on Twitter or just a single account to offer deals. Do you need to be providing specific niche content on a blog or just setup landing pages to collect a database or sell product?
How are you going to stay connected with your market? Once you have gotten the traffic to your blog, gotten the visitor to register for something or received their permission to market them through special offers or an RSS feed, are you going to integrate ads into your feeds, send a newsletter or drip emails reminding them of your service and products? How do you keep their interest
Calling all eMarketers - Send Me a Branded T-shirt and I will shoot the Friday video in it!
So, what I want to do is collect the largest collection of
Internet marketing T-shirts out there. So, I will continue to shoot these
Thursday vids in my bikini as long as all you boys and girls with sexy online
companies send me your branded T shirts and on Fridays I will shoot my videos
in your company T and you can even request the topic. I am a size small and if
you fill out the form here, I will provide my address so you can ship a shirt
to me.
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