Shockvertising is the use of shocking images and/or scenes to
advertise something. It is the employment in advertising or public
relations of "graphic imagery and blunt slogans to highlight" a public
policy issue, goods, or services. Shockvertising is a portmanteau of
shocking and advertising. Examples include the use of blood and gore,
diseased organs and human body parts, and the like. Thus, it can expose
any taboo, but typically has an unnecessarily sexually suggestive
image. Benetton has had several shocking ads of a priest and a nun
kissing, a black woman breast-feeding a white baby, and death row
inmates' thoughts.
Creating an emotional connection is crucial to effective marketing
campaigns. One common technique is to arouse the feeling of shock.While
many attempt this form of advertising some with disasterous results
(think Paris Hilton's Carl's Jr. ad) the few that get it, nail it.
Below you will find some of the very best shocking advertisements that
have caused controversy and offense across the globe. These are the
shocking ads that even awed NikNik
and I (and we are some truly shocking marketers (NikNik has been known
to give lap dances to executives... with amazing results.).
Some of these ad campaigns really push the limits of what could be
considered an effective visual. They include print ads, TV spots,
online virals and guerrilla marketing campaigns. Many are disturbing,
and most are controversial.
Regardless of one's own interpretation, these ads do what they're
meant to do: they evoke emotion in order to create buzz. They get
people talking. The ads circulate and the brand name is mentioned
repeatedly and awareness is brought to the company. Whether you agree
with the term or not, these advertising campaigns rest on the saying
that "all publicity is good publicity."
Read also: 10 shocking ways to make yourself Famous on the internet
Read also: When I was in College I Kissed a Girl
A special thanks to the Trend Hunter blogger for assistance in compiling tis list.
Wickipedia defines Shock Advertising as "a form of advertising where
social or moral boundaries are pushed in order to create buzz and
controversy. It depends on the mantra "there's no such thing as bad
publicity." In the above example from the Brazil government, you can
see that the definition of... [More]
If this doesn't convey the message, nothing will. This very graphic ad
against whaling was done up by the Republic of Everyone, the art
direction by Happy Soldiers. The photograph of a whale whose guts are
literally oozing out is meant to speak out against the unethical
fishing of whales. Although... [More]
These very graphic, extremely disturbing ads are actually part of a
real life AIDS campaign in France. The print advertisements consists of
images of a man having sex with a giant, black scorpion, and a woman
receiving oral sex from an enormous, hairy tarantula. The ads created
by TBWA Paris are... [More]
Statutory rape in Milwaukee is on the rise, so much so, that the Family
Violence Partnership hired Serve, an ad agency to create this
shockvertisement. The point the advertisement is trying to get across
is that just because a girl has a body physically capable of sex,
doesn't mean her mind has de... [More]
These ads relatd to child-protection are very disturbing. But so is the
subject matter. Domestic violence is a serious issue that can leave a
child scarred for life. This ad campaign, with realistic looking blood,
drives the point home. The child protection agencies are intended to
shield children from pedophilia ... [More]
In a unique campaign for the Red Cross of Australia, the M&C
Saatchi has created bloodvertising. Instead of conveying a message
through a typical sign, the inclusion of blood is the medium.
Unfortunately, this may just be a print ad. With the word of mouth
impact they'll get, maybe we'll see the ... [More]
PETA has decided to alienate their target market, humans, through some
very shocking campaigns. Their latest ad features fake slaughtered
humans which are intended to emphasize PETA's feelings about humans who
slaughter animals. [More]
PETA has launched it's State of the Union video, in which a female
reporter strips down to absolutely nothing while educating you about
PETA's cause. Then, when you're wondering what comes next with the
second half of the video, the naked woman disappears and you get to
watch animals being mistreat... [More]
The Association for the Promotion of Women in Romania (APFR is the
acronym in Romanian) put out this ad showcasing the plight of battered
women in that Eastern European Country. The very same ad could be
splattered on any public telephone of any country in the world. Some
well traveled, abused clich... [More]
Until now cigarette packs in the UK have carried text warning that have
been much larger than those in the US Apparently that hasn't lead to a
steep enough decline in smoking which has recently been banned in
public places in the UK. So, the UK will become the first EU member to
print the photo wa... [More]
Do you know what you eat? Manipulated food doesn't just pertain to
animal products. This Green Peace ad uses creative visuals to points
out the dangers of genetically modified fruits and vegetables. "The DNA
of genetically modified plants may contain the genes of insects,
animals or even viru... [More]
About Face is a unique website trying to promote awareness and combat
the media's distortion of women in advertising. The site features
responsible advertisers and a "worst offenders" list, which is
extensive! The Worst Offenders List is mostly populated by clothing
designers. The way these compa... [More]
Just when you got all excited, I need to tell you that the human
publically urinating for the Privy Council is actually a maniquen.
Still, impressive. The campaign by Saatchi & Saatchi is an attempt
to relieve the New York restroom shortage by taking the issue to the
streets. At the Privy Council... [More]
These creative rape public awareness ads from Thailand relay an
important message. Girls & boys, always have a pepper spray ready
in dangerous places. The campaign smartly plays on the tag line "When
they can't see, they can't hurt you" by blackening out the attacker
through the range of the pepper... [More]
Kenneth Cole is using AIDS to sell fashion. Specifically, the latest
Kenneth Cole ads feature luring models with the tagline, "We're all
potential carriers." Let that one scare you... In general I'm a fan of
charities getting leveraging corporate marketing machines... However, I'm
still not convi... [More]
This new ad campaign for Olla condoms got me thinking about how hard it
is to advertise certain brands. The tag line of the campaign is "The
day after is more relaxed for those who wear condoms." The only
indicator of the brand is a printed 'Olla' underneath. So when you
think about it, the effect i... [More]
This a controversial ad campaign that has sparked much debate. It's an
ad for Running Free support bras. It needs to be noted that they were
not actually created by Running Free. DDB had pitched the idea, but the
bra company refused to be associated with the imagery. The campaign
features three ph... [More]
This is an ad from Stella Espresso Coffee which seeks to express to
coffee drinkers in Italy just how strong their coffee is and how much
"bite" it really has. The scorpion, which is made out of coffee beans,
is crawling up the woman's nose and lingering around her mouth to
graphically represent t... [More]
Toyota thinks that sometimes you gotta overlook and forgive a man's
wrongdoing, as long as he is driving a Prius! The new Toyota Prius
campaign uses the tagline "Well, at least he drives a Prius" with a
backdrop of three pretty bad/naughty scenarios. Killer, shows a man
dragging a dead body into the... [More]
I am certain that soldiers, fighters and armies all over the world
would love this retry feature. The "Retry" Ad for Sony's PlayStation
Portable player gives you a gruesome visual with limps and organs all
over the place; a retry is most welcome! The ad was photographed by
Kaustubh Kamat with art ... [More]
A funny commercial is always good in my book. A funny and sexy
commercial is even better. These two video commercials for Tampax use
the same clever idea of a sexy girl going for a dip in the pool ending
up draining the pool water to show the 'super absorbent' quality of
Tampax. One commercial g... [More]
Naughty, Crude & Nasty
I have to say, looking at these ads makes you wonder what kind of
lifestyle Deutsch Magazine, an International LifeStyle magazine,
promotes. Is 'animal-love' the new hip international lifestyle these
days and I did not know? I looked at the magazine online, and it is
actually an elegant über classy... [More]
Sex sells; by now, we all know that. But a lot of advertisers are
having a tough time figuring out where to draw that sexy line. A model
friend of mine spends hours a day perusing high end fashion magazines,
learning from and scrutinizing ads, examining everything from
photography to makeup applica... [More]
Dolce & Gabanna has angered many people with this ad, which
features a woman being overpowered by a gang of men. It's pretty clear
why people are getting so upset. From D&G's perspective, they are
happy that everybody is keeping an eye on their ad and will never
forget the brand. International A... [More]
Burt Reynolds is naked again, years past his prime. His hairy ad,
which features a layout similar to the infamous George Kastanza
photoshoot, is for DirecTV's latest campaign. The ad states,
"Everything should be seen in DirecTV HD ... well, maybe not
everything." Touche. The campaign is a good ... [More]
Sexy Camera is a new erotic candid camera TV show on air on March 2008
on FX channel in Italy. To promote the show, AM-NEWTON21 ad agency,
Italy came up with this creative guerrilla campaign that reaches the
target male audience in their public toilets at pubs and gyms. The
campaign uses soap dispe... [More]
Viral videos are one of the most looked at things on the web and have
proven to be an excellent way to boost publicity. Hollywood actors are
slowly starting to catch onto this wildly popular form of media, thanks
to stars like Will Ferrell who was one of the pioneers of self-made
celebrity virals. ... [More]
Jimmy Kimmel has responded to girlfriend Sarah Silverman's viral video
with a celebrity filled viral video of his own: 'I'm F--king Ben
Affleck'. The celebrity studded viral includes cameo appearances from
Ben Affleck and Brad Pitt, Harrison Ford, Cameron Diaz, Joan Jett, Macy
Gray, Robin Williams... [More]
Virgin is being criticized for making their latest campaign a little
bit too naughty. The wildlife orgy campaign is Richard Branson's
attempt to show the environmental perks of Virgin Trains. The video
shows "Pantomime animals simulating vigorous and varied sex acts," the
Sunday Herald described. ... [More]
There's nothing wrong with holiday wrapping paper that shows horny
angels kissing and fondling one another. Unless you're Virgin Mobile
Canada, and you're handing it out to children at movie theaters. All
you get then is angry parents muttering things like, "Somebody had to
have their head s... [More]
Tom Ford's latest cologne ad might be considered a little crude, but
the sexy advertising technique is certainly proving effective. The
commercial is getting a lot of attention for the provacative image of a
woman grabbing her unnaturally round, full breasts with her manicured
hands, pressing them t... [More]
Adrants recently coined the term "Vaginads," a hybrid of vagina and
advertising after being inspired by two new campaigns. In Tom Ford's
risque new campaign, just like his last ad, (see below) a very nude
woman is featured wearing nothing but the product. This time, instead
of being placed between... [More]
That dirty-minded Tom Ford has released yet another risque ad. The
studly young fashion designer has released a series of controversial
ads which people either love or hate, all of them very, very sexy. In
his most recent menswear ad, a young gentleman clad in a white suit
appears to yelp in pain a... [More]
JBS mens underwear new campaign employs the slogan "Men do not want to
look at naked men". So what do they do? They use partially-nude hot
females in a super naughty, super provocative maxim-like shoot that
borders on softcore porn. I doubt men will argue with JBS' choice. Well
straight men at least... [More]
After having to withdraw their recent ads (which you can see below) in
Denmark due to heavy criticism of being discriminating to women, JBS
has now released new ads for their JBS Mens Underwear line that are a
bit less racy but still carry the same message and sexual undertone.
JBS still insists tha... [More]
Political
"The world needs a tape like this." That's the genius tagline of the
new print ad campaign for Tesa tape. Four of our recent "great" world
leaders are featured with one of their pretty "smart" quotes (of which
there is an abundance) with red Tesa tape used to tape their mouth
shut. The campaign wa... [More]
The Photoshopped picture is from an ad put out by
Hogeschool-Universiteit (HUB). The higher education institution in
Brussel Belgium seeks to increase attendance by offering prospective
students a college and university in one and by asking the question,
"Why choose if you can combine?" That ad ph... [More]
Saatchi & Saatchi, New Zealand has created a controversial campaign
to promote the TVNZ premiere of the cult thriller, American Psycho. One
of the ads show a close up on American President George W. Bush with a
big and clear "American Psycho" printed under it. Another ad shows the
American flag crea... [More]
Amsterdam street walkers were shocked when they found a severed arm
lying down on the street. If you look closely, you'll see this is a
great examples of guerrilla marketing. The arm was holding a copy of
the Death Proof DVD, the latest movie starring Quentin Tarantino. The
bloody limbs was foun... [More]
30 gratuitous billboards depicting abduction, torture and murder of
kidnapping victims in Elisha Cuthbert's latest movie, 'Captivity' have
censors and concerned citizens in an uproar at the shocking content of
these ads. [More]
This very clever parody ad would convince you that Canadian men love
their diapers - until the end of the commercials and you find out the
need the diapers so they can watch the all horror channel, Scream TV.
Fun kiddie music, men frolicking in diapers, what could be more fun?
The commercial was pro... [More]
The actress Jennifer Aniston and her friend Courtney Cox surprised us
with a kiss that they gave each other in the mouth for a TV series. The
video is an affection touch between these two women, that after sharing
lunch, they kiss before leave the restaurant. According to information
that publish... [More]
The Hersheys Co. didn't think this one through. Their Ice Breakers Pacs
are packaged similarly to the way illegal drugs such as cocaine, crack,
and heroin are distributed - in small, heat-sealed baggies. The candy
is really a dissolvable pouch with a powdered sweetener inside. A
Philadelphia Police ... [More]
Never one to shy away from controversy, Agent Provocateur's co-founder
Joe Corre thought of a creative protest message when he discovered that
members of the U.K. human rights charity Reprieve had been accused of
smuggling underwear to a prisoner held at Guantánamo Bay. And out came
the "Fair Trial... [More]
You knew this was coming, so why are you in shock? A new company,
Ass-Vertise / Assvertise is already landing new clients with its
innovative human-ass billboards. Stare at the bum of an appealing lady
OR man in NYC, and you'll find yourself reading ads, including those
shown for the New York Heal... [More]
Traditional branding was based on choosing names that exude the
product's qualities and attributes. Why bother? That's the attitude
of many hot new companies who are choosing shocking titles for their
identities. Nowhere is this more pronounced than in the wonderful
world of wine. Here, shocking... [More]
Flap Art Book Covers are shocking covers that slip on top of your
book. The covers are shure to shock with titles like: Make Your Mother
a Pornstar, How to Kill a Complete Stranger, and Perfecting the Art of
Fart Projection. If you find yourself bothered by people on the
subway, a book cover like ... [More]
I can't figure out if this product is more for shock value or whether
or not the company feels that people will put anything in their hair as
long as they say it works? It's pretty disgusting when you think about
it, gorilla snot in your hair for maximum hold? And how do they get
those gorilla's to ... [More]
In 2005, we introduced you to Raunchy Wrapping Paper, just on time for
the Christmas season. Now, it appears that the erotic gift wrap is
available with either men or women on the inside... Your mother will be
so impressed. The perfect gift wrap for only £3 from Suck UK. [More]
Shock yourself, get ideas, or see what you missed. Depending on your interest, you'll find this site and book entertaining.
"These examples from the forthcoming book, Best Rejected
Advertising Volume Three, are print ads, TV and radio commercials that
prompted consumer complaints.
All campaigns ar... [More]
Can displaying a shocking, disturbing image be worth it to the public
good? Shockvertising is reaching new highs, or lows, depending on your
opinion. Industry experts say public-service ads are becoming more
shocking than ever. The gallery includes a series of images from PSAs
that have evoked a l... [More]
Sisley - Sometime in 2001
Sisley has delivered consistently provocative ads for the better part of a decade. Whether it's white residue in their model's nose or mouth (see above), you can count on this Benetton Group company to push the envelope.
Jordache - Late 70s, Early 80s
A
topless woman in an advertisement...scandalous! Or at least it was in
1979. An aggressive print and television campaign featuring
half-clothed models propelled Jordache into the public eye. Their
current campaign features a topless Heidi Klum - paying homage to a banned commercial from 1980.
Puma - Sometime around 2003
Regarded by many as a viral stunt gone awry, numerous media outlets have since determined these Lewinskious-ads to be disingenuous. Regardless, the damage (or success) of these faux-ads is done - in the blog universe, they've blown up.
Akademics - 2004
With
so many more overt ads to condemn, this cleverly worded campaign flew
under the typical prude-radar. That is, until some loose-lipped
highschooler spilled the beans that "Getting Brain" has a sexual
connotation (see faux-Puma ads above). Akademics subsequently acknowledged their intent and pulled the ad from distribution.
Sex sells. This isn't new. And it's certainly not hard to figure out
why. The beverage industry is no exception. Here are 16 brands of
drinks that use beautiful women to help sell their liquid goodness.
Liquid Salvation Ultra Hydrating Water Liquid Ice Energy 69 C-Swiss
Hemp Ice Tea Pimp J... [More]
Couldn't get enough of assvertising? Neither could we, and apparently,
neither could these other companies and photographers. Apparently a
group on Flickr has formed, dedicated entirely to this semi-crude yet
highly attention-grabbing form of marketing according to Adrants. The
gallery kicks off wi... [More]
I have to say, looking at these ads makes you wonder what kind of
lifestyle Deutsch Magazine, an International LifeStyle magazine,
promotes. Is 'animal-love' the new hip international lifestyle these
days and I did not know? I looked at the magazine online, and it is
actually an elegant über classy... [More]
This supposedly live webcam invites users to control the temperature of
an ocean-side beach shower. After turning the dial up or down while it
is being used by a beautiful babe, the user is rated on what type of
person he is... in life and with the ladies. This is a neat example of
online interactio... [More]
Burt Reynolds is naked again, years past his prime. His hairy ad,
which features a layout similar to the infamous George Kastanza
photoshoot, is for DirecTV's latest campaign. The ad states,
"Everything should be seen in DirecTV HD ... well, maybe not
everything." Touche. The campaign is a good ... [More]
These napkins feature scandalously naughty under-the-table scenarios.
The ads feature a cartoon illustration of a woman's hand inside an open
zipper of a pair of men's trousers. They give a whole new meaning to
the term dirty napkin, that's for sure! Again, this just goes to show
that sex sells... v... [More]
Virgin is being criticized for making their latest campaign a little
bit too naughty. The wildlife orgy campaign is Richard Branson's
attempt to show the environmental perks of Virgin Trains. The video
shows "Pantomime animals simulating vigorous and varied sex acts," the
Sunday Herald described. ... [More]
Expobank, a leading Russian bank, has pushed the boat out with their
2008 calender which features some of their female workers in scantily
clad, risque poses. To be fair, it really does beat the Halifax adverts
in the UK where workers sing and dance (think nails down a blackboard
and you're close.)
... [More]
Even if you don't approve, you have to admire the creativity of
StringFellows, a Paris strip club that has plastered the street with
its innovative and shocking pole ads. The ads are provacative, sexy,
and probably wouldn't fly in the streets of Toronto or New York. [More]
It may be counterintuitive, but the folks at Durex in New Zealand have
boosted their condom sales 28% by giving away pillowcases with
realistic images of rather unattractive people on them. But you know
things work differently south of the equator; it's hot in the winter,
and cold in the summer.... [More]
This FFL Paris campaign for Orangina, a definitively natural juice,
suggests that what these animals are drinking is not a common natural
juice. Am I wrong? How else can a bear fall for a dear, and a flamingo
dance in a pole, while an octopus makes a lap dance... nature has gone
wild in this video ... [More]
Bluefly Clothing launched a new ad campaign that feature nude models
throughout the city, who apparently are metaphors for the way that
Bluefly clothing makes your feel free. However, Ad Rants is poking fun
of the campaign stating that a nudist blog is the site that gave the ad
the best press. [More]
While looking at the March 2008 edition of Wallpaper* Magazine, my eye
fell on a new ad with nudes seated on an Emeco Navy 1006: One brushed,
used by Petty Officer FTG3 Tony Cost, and one polished, used by
Parisienne socialite Amelia-Louise Enright. The ad is by Wieden
Kennedy, brand champion to ma... [More]
Paris Hilton has taken advertisements for her branded beverage, Rich
Prosecco, to the next level of sexy in the new campaign in which she
appears wearing nothing but gold paint. Like a golden statue, the high
profile socialite stretches her slender body upwards to the sky,
nothing to cover her mos... [More]
Put yourself on the cover with the Playboy Beach Towel. The caption
screams, "I can be the March Playmate," which - of course - relates to
a campaign to solicit new playmates. Regardless of whether or not you
approve of the magazine, you have to give kuddos to the approach. If
this becomes viral,... [More]
Optiver, a financial derivatives trading company, has launched a
recruiting campaign that's pretty intense with T&A. As if that
wasn't extreme enough, their 'pitch' is that a career at their firm
will allow you to become as successful as your peers, without losing
your 'lust for life'... In fact, t... [More]
Is the world of advertising finally coming to terms with the fact that
women are sexual beings just like their male counterparts? Xtra-Pine
may be just the cure for any misconception that men are the only ones
capable of sexual fantasy. Their website allows the ladies to choose
from a panel of thre... [More]
V Magazine used a controversial fashion editorial to showcase this
season's must-have shoes. Combining images of the female form and
stylist Brian Mollov's foot-wear picks for the fall, the magazine
spread is tastefully done, yet is still facing a lot of scrutiny by
more conservative types. The ph... [More]
Tom Ford's latest cologne ad might be considered a little crude, but
the sexy advertising technique is certainly proving effective. The
commercial is getting a lot of attention for the provacative image of a
woman grabbing her unnaturally round, full breasts with her manicured
hands, pressing them t... [More]
Sex sells; by now, we all know that. But a lot of advertisers are
having a tough time figuring out where to draw that sexy line. A model
friend of mine spends hours a day perusing high end fashion magazines,
learning from and scrutinizing ads, examining everything from
photography to makeup applica... [More]
Breaking through the clutter of the mass of advertising surrounding
Valentine's Day is a huge challenge. A few marketers, their works
featured in the gallery, are showing various ways of getting your
attention, from the sublime to the ridiculous. All are very clever,
you'll have to agree. [More]
Lynx, or AXE, has become famous for their shocking commercials
promoting their antiperspirants, body sprays, and body gels. As part of
their marketing approach, the Lynx web site allows visitors to "wash"
dirty women in their bikinis. You suds up your sponge and wipe the
girls down, removing smeared... [More]
"What happens in Vegas, stays in Vegas." That's the cliched marketing
slogan the Las Vegas tourism board is using in their recent Be Anyone
campaign commercials. So far, the cheeky ads from R&R Partners have
been a roaring success. The featured ad shows two women go into a Las
Vegas bathroom. At... [More]
Switzerland is using male sex appeal to attract female tourists while
their boyfriends and husbands take in the beer-swilling football
hooliganism of the World Cup soccer finals in neighboring Germany in
June. A television ad features images of Mr Switzerland 2005, along
with well-built farmhands, ... [More]
JBS mens underwear new campaign employs the slogan "Men do not want to
look at naked men". So what do they do? They use partially-nude hot
females in a super naughty, super provocative maxim-like shoot that
borders on softcore porn. I doubt men will argue with JBS' choice. Well
straight men at least... [More]
It seems most ads nowadays are using a provocative sexual style to grab
the attention. But do ads really need to employ such tactics so often?
Jawbone, a stylish military-grade noise eliminating bluetooth headset,
certainly didnt need that. It was awarded the highest rating ever for a
bluetooth set... [More]
Actress Alicia Silverstone stripped down to her birthday suit for
PETA's latest campaign. PETA, or People for the Ethical Treatment of
Animals, is an organization against animal cruelty. The new campaign
features an image of the actress laying on the ground naked and the
headline, "I am Alicia Silve... [More]
Hottness alert... We have featured the funny Sports Illustrated shoot
with Heidi Klum and Will Ferrell, but now we bring you the sizzling
'body paint' Swimsuit shoot. Photographed by Antoine Verglas and Tori
Praver, models Marisa Miller, Jessica Gomes, Quiana Grant and Tori
Praver wore nothing but... [More]
It seems Carl's Jr. has let their commercials get a little bit too
saucy. Their latest ad feature a very attractive teacher who ends up
unleashing her naughtier side. Many educators are offended by the sexy
marketing and are making sure the company hears their concerns. "The
burger chain has been ... [More]
If your living in Seattle and your tired of hitting up your generic
Starbucks for a fine Columbian brew, I would recommend you put a breath
of fresh air in your day by checking out Cowgirls Espresso. Putting a
whole new spin on work place attire, these girls may not come across as
professional in yo... [More]
Using a sexy female flasher to advertise the new Porsche may not sell
many new cars, but it is definitely getting attention and turning
heads! In fact, the commercial is so popular that it's generating lots
of chatter and jokes about choosing between the car and girl and the
difficulty of the choice... [More]
I'm tired of traditional advertising that insults my intelligence. Too
often, ads are one-way messages from brands telling consumers what to
purchase through overt campaigns that depend on boring stereotypes to
inspire us to buy. Most consumers listen to (and trust) product
opinions from friends an... [More]
Both CBS and FOX rejected Evolve ads by Trojan, despite the fact that
the ads try to move past old sterotypes, such as "it's not cool to be
prepared for safe sex" and "leave that here birth control to the
women-folk." On the Evolve ads, men who aren't prepared are shown as
male pigs hitting on wome... [More]
"There's a Better Way to Make a Career." At least that's the claim on
this giant ad outside a commuter entrance in Germany. The brilliance
of the campaign is that you have to walk 'up the boss's ass' in order
to get proceed with your morning commute... The ad is probably more
effective than the ... [More]
Coca Cola may not be the family brand you thought it was. Their
alleged latest campaign, featuring Carmen Electra, appears to be more
revealing than anything Coke has shown us in the past. Perez Hilton,
self-proclaimed as "Hollywood's Most-Hated web site," unearthed the
photos which it published u... [More]
A UK based glamour model Jordan, AKA Katie Price, is planning the
release of her own credit card to be aimed at young women with the
design of the card to be "pink and fluffy" to appeal to young women.
Jordon already has a string of products to her name including jewelery
for Argos, haircare range (... [More]
The Audrey Underwear company in Taiwan asked it's 500 women employs in
the firms head quarters to come to work in camisoles and knickers to
celebrate record sales. In fact, they have decided to repeat the event
once a month. Needless to say, the male workers were excited about the
record sales too. [More]
Sex has been used to sell for decades, but in recent years, some
companies have really cranked up the raciness in their ads, raising a
lot of controversy. That's the whole point of ads though; if it gets
people talking, it's doing exactly what it's meant to be doing: raising
brand awareness. The l... [More]
Assvertising just keeps coming back. In this case, Che Magazine has
used the concept in print. The young woman has a super-short white
skirt says "My Number" with a downward arrow pointing to a row of what
appear to be removable phone number tags. That would have been enough
to grab anyone's atten... [More]
That's right the World Naked Bike Ride (WNBR), is a series
international events bringing together environmentally conscious
nudists from the world over to protest oil dependency, in major cities,
by biking in the buff as a mortified public gapes on. Bike riding would
have to be pretty high up the... [More]
Dita Von Teese has been announced as the new Wonderbra model for 2008.
Along with the modeling contract, the burlesque star will also be
designing her very own Lingerie collection that she claims will bring a
touch of glamour to peoples every day lives. Dita Von Teese is known
for a New York perform... [More]
Continuing its popular safe-sex campaign from last year, the City of
New York has unveiled its 2008 safer sex awareness campaign. The
official New York City condom has a different look and a sexy new
slogan: New Yorkers are being encouraged to "Get Some" . Street teams
will be handing out the free... [More]
Hogwarts student Harry Potter (Daniel Redcliffe) is showing his
audience that he can not only be an innocent wiz but a also hot young
teenage actor ready to show his talent in more complicated roles. In a
recent photoshoot, he has taken a drastic turn in his carreer. He will
take part in west end ... [More]
Maybe the video game industry is cleaning up its image. Is that
possible? From CNET: The video game industry's 2006 E3Expo trade show
in Los Angeles is getting a makeover--banned are the swarms of sexy,
semi-clad "booth babes" that in years past took the unveiling of new
games and technology to ti... [More]
You only want the best in your body, right? That's what Evian would
assume, too. Perhaps it's just my own perverse mind, or maybe Evian
really is giving their marketing a sexual spin. Canadian Fashion
magazine, FLARE, featured an ad for the bottled water company with a
gorgeous, bronzed, shirtless m... [More]
This is one of the cool guerrilla marketing (the low cost
unconventional kind) tactics I've seen. The Sex machine ads created by
Agency "Leagas Delaney " Milan, Italy. "A car parked outside of the
Erotika sex shop, with all the windows covered by stickers representing
hard scenes, looking careful... [More]
Assvertising, a hybrid term describing ad placements on the rears of
models (male OR female). It appears to be a surefire way to draw
attention, particularly when seen in real life. We stare at attractive
bums, be they male or female, when they pass up by anyway, so why not
place your logo or sl... [More]
In this example of what I am calling "co-billboarding," the Sports
Illustrated Model is sucking a giant straw that links her billboard to
the Dasani billboard. The campaign is genius execuation from Dasani
and probably gets people talking about both ads. Somehow I think it's
a better win for Dasan... [More]
The Victoria's Secret website crashed after rumors of Super Bowl
commercials promoting the website began circulating. The TV spot
officially kicks off on February 3rd and will feature model, Adriana
Lima. In the commercials, the 26-year old Brazilian beauty helped kick
off the "What Is Sexy?" list, ... [More]
Who has the most beautiful heinie in the world? That's the answer this
German contest hopes to have answered, but the hunt for the most
delicious derrière isn't coming without conflict. The contest, launched
by underwear company, Sloggi, has the Swedish media all atwitter, with
some newspapers huff... [More]
Adult star Katie Price-Jordan has teamed up with Panache to create her
own line of lingerie named "Katie Price". The Winter collection was
launched yesterday in the UK and it is available at George stores
across UK. Given that the line will be produced by Panache, it will
likely be very comforta... [More]
The Australian navy is enticing female recruits by covering the costs
of breast augmentation surgery. No, not to be used as personal
flotation devices in case of emergency; the benefits are reserved for
female sailors who suffer psychological complexes due to their bust
size. Each boob job costs $10... [More]
Women in a small village in New Zealand are launching the newest art
trend: breast painting. Breast painting has been around for quite a
while, but these women don't paint their breasts to expose them, they
paint them to express themselves. The women at Buttercups Ceramic
Studio in Hurworth cover th... [More]
If global warming doesn't stop, our grandchildren won't be able to see
the Swiss glaciers. A campaign to raise awareness was held this weekend
to draw attention to global warming. Famed photographer, Spencer Tunick
posed hundreds of freezing volunteers to shoot the campaign which was
supposed by Gre... [More]
A French Fashion Label, Shai, has decided to launch its latest clothing
line using full x-rated pornographic content. The interactive online
site features x-rated porn with woman-on-woman, man-on-woman, and
man-on-man sex scenes that feature the clothing on the bed. The
website also allows users t... [More]
To celebrate the first birthday of Stealth - Europe's fastest
rollercoaster, four Page 3 Topless models launched their G cup assets
into adrenaline heaven. During the ride, these visions of loveliness
experienced G-forces of up to 4.8 G, that's about 1.5 G more than
astronauts experience on ta... [More]
Funny or Die posted this very informative and educational video of porn
stars at the Porn Awards 2008 explaining Super Tuesday and the voting
process. Some of the girls are surprisingly articulate and some are...
well... not. [More]
Amarican Apparel accused of being sleezy? Why? Just because they make
all of their ads look like soft core amateur porn using amateur models
in soft core porn sets with suggestive poses? That's rediculous. [More]
Elle "the bod" MacPherson created Intimates Magazine to showcase her
line of lingerie with the same name. As part of this fresh marketing
campaign, Elle stars in a series of home-video-like clips where she
entertains us with her charm. There are a number of Intimate videos
besides this one (Bubblegi... [More]
Companies all over the world are leveraging whatever green traits their
product or service can offer, and now, so is a famous candy brand... just
not in the way you'd think. Nope, the Valentines campaign has nothing
to do with being environmentally friendly, instead, it has to do with
sex. The ol... [More]
I wrote about Wonderbra's new viral ad, a spoof on Cadbury's gorilla
commercial, last week. Only a few days later, and the ad is no longer
available online. It was one of the UK's most successful viral ads to
date, so what happened? When users check out the site now, a link
brings them to YouTube w... [More]
A few days ago, Trend Hunter mentioned the launch of supermodel Gisele
Bundchen's new footwear line, Ipanema. Now we bring your her very first
commercial for her sandal line. The ad has very little to do with
sandals, and a lot to do with Gisele dancing in the rain. In her print
campaign, Gisele i... [More]
Launched by a Canadian breast cancer campaign called Fashion Targets
Breast Cancer, CheckOutMyBreasts.com is an interactive site that
features a video of a model SHOWING women how to check their breasts
for cancer. The site is informative, and yes, includes nudity. I'm
sure they'll get a lot of vi... [More]
David and Victoria have launched Intimately Beckham Night, new his and
hers fragrances under their dVb line. "I think this perfume is very
much 'us.' If you look at the packaging, you can see it's stylish, it's
timeless, it's quality and it's fashion," Victoria Beckham, 33 told the
Daily Mail. The... [More]
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Shock Advertising - Pedestrian Safety Ad in Brazil
3D Activism Ad - Graphic Anti-Whaling Campaign
Biomimicmarketing in Shockvertisement - French AIDS Campaign (GALLERY)
Youth Shockvertising - Statutory Rape Awareness Ad
Youth Shockvertising II - 'Don't Lose Control' Child Abuse Ad (GALLERY)
Bloodvertising - Red Cross Ad For Blood Donation
Shockvertising - PETA Slaughters Humans
Strip and Switch - PETA Video Uses Stripping to Get You to See Animal Abuse
Eastern European Shockvertising - APFR Battered Women Ads
Shocking Cigarette Labels - UK Follows Canada With Graphic Attempt to Discourage Smoking (GALLERY)
Mutant Veggie Ad - Green Peace Uses Shock Factor (GALLERY)
About Face Website - Fighting Against Distorted Images of Women in the Media (GALLERY)
Public Urination as Advertising - Guerrilla Ad Campaign
Rape Public Awareness Ads - Pepper Spray (GALLERY)
Kenneth Cole Uses AIDS to Sell Fashion
Difficult Advertising & Branding - Olla Condoms (GALLERY)
Creative Support Bra Ad - Running Free (GALLERY)
Shockvertising with Bite - Stella Espresso Coffee
Toyota Prius Campaign - Prostitute, Lover, Killer (GALLERY)
Gruesome Shockvertising - Sony PSP Retry Ad
Funny Feminine Hygiene Ads - Tampax Swimming Pool (VIDEO)
Controversial Ads - Deutsch Magazine (GALLERY)
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads (VIDEO)
Violent Advertising - Amnesty International Furious at Dolce & Gabbana Ad
Naked Hairy Shock Advertising - Burt Reynolds Strips Down for DirecTV
Playful Guerilla Ads - Sexy Camera in Public Bathrooms (GALLERY)
Celebrity Shock Virals - Sarah Silverman is F--king Matt Damon (VIDEO)
Celebrity Banter - Jimmy Kimmel is F--king Ben Affleck (VIDEO)
Controversially Viral - Virgin's Naughty Campaign (VIDEO)
Shock Advertising? That's not a surprise for Virgin Mobile.
Tom Ford's Racy New Ad - Controversial Cologne Campaign (GALLERY)
Racy Product Placement - Do Tom Ford's Vaginads Cross the Line? (GALLERY)
Tom Ford's Controversial Ads Part III - Naughty Menswear Ad
Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear (VIDEO)
Hot Girls Dress & Act Like Guys (UPDATE) - New JBS Mens Underwear Ads (GALLERY)
Political Tape Ad - Silencing Bush, Chávez, Sócrates & Berlusconi (GALLERY)
Political Shockvertising - "Hillary Obama" to Promote University
Controversial TV Campaign - Bush is American Psycho (GALLERY)
Severed Arm Holds DVD - Guerrilla Marketing for Death Proof
Shock Advertising - Elisha Cuthbert Depicted In Gratuitous 'Captivity' Billboards
Crap-vertising for Shock Movies - Canadian Men in Diapers (VIDEO)
Shock Factor Used To Boost Ratings - Courtney Cox and Jennifer Aniston Kiss! (VIDEO)
Hershey's Cocaine Packaging - Ice Breakers Pacs
Agent Provocateur's Guantánamo Bay Protest - 'Fair Trial My Arse' Panties
Assvertise / Assvertising - Exactly What You Think: Everything is a Billboard (GALLERY)
Dirty Laundry Wines - The Rise of Shock Labels
Flap Art - Alternative Book Covers That Shock (GALLERY)
Gorilla Snot Hair Gel
Raunchy Wrapping Paper - Now Available for Men and Women
Best Rejected Advertising: Book & Website
Shockvertising - Does It Work? Jury Still Out (GALLERY)
Sex in the Beverage Industry - 16 Brands of Drinks Using Sex to Make You Thirsty
Assvertising Group on Flickr - Apple Assvertisement & More
Internet-Controlled ShowerCam - Axe Interactive Marketing (VIDEO)
Naughty Napkins - Studio Relax Erotik Massages
Russian Bank Employee Calenders - Expobank's Naughty Promotion
Strip Club Pole Advertising in the Streets of Paris
Durex Puts Ugly on Your Pillow - "Last Longer" Campaign (VIDEO)
Animal Sex Sells - Orangina Ad With Naughty Humanimals (VIDEO)
Bluefly Nude Ads Bomb - Although Nudist Site Covers the Ad
Nudevertising to Sell Chairs - Emeco (GALLERY)
Paris Hilton in Nothing but Gold Paint - Rich Prosecco Ads (VIDEO)
Magazine Cover Beach Towel - New Playboy Ad Campaign
Finance Recruiting Gets Naughty - Career at Optiver Keeps You 'Aroused'? (VIDEO)
Cleaning Hunks Undress And Clean For The Ladies
Naughty Surrealism Used to Sell Shoes - Fashion Mag Gets Controversial (GALLERY)
Breaking Marketing Molds - Risque Valentine's Day Ads (GALLERY)
Wash Dirty Women - Sexy Lynx Marketing (VIDEO)
Identity Swapping - Latest Las Vegas Tourism Ads (VIDEO)
Mr Switzerland to Comfort World Cup Widows
When Sexy Ads Attack Headsets - Jawbone (VIDEO)
Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY)
Wearing Nothing - Sports Illustrated 2008 Body Paint Shoot (GALLERY)
Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)
Cowgirls Espresso - Serving Sexy Lattes (GALLERY)
Sexy Female Flasher The Highlight of New Porsche Commercial (VIDEO)
Sexy DIY Advertising Reveals the Truth Behind Chocolate (VIDEO)
Media Outlets Play Piggy - Trojan Evolve Ads Rejected (VIDEO)
Up Your Boss's Assvertising - Brilliant Job Hunting Ad
Coca Cola Gets Dirty with New Carmen Electra Ads (GALLERY)
Adult Model Targets Young Women - Jordon Launches Credit Card
Taiwanese Firm Asks Workers to Work in their Undies
Sexy Ads Upset the Pope - Racy Equinox Fitness Ad (VIDEO)
Assvertising Your Number - Che Magazine Ad
Environmental Nudity - 'World Naked Bike Ride' in Support of the Environment (GALLERY)
Pin-Up Fashion - Wonderbra Signs Dita von Teese
Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)
Harry Potter (Daniel Redcliffe) Sexifies his Image (GALLERY)
Sexy 'Booth Babes' Banned at Game Trade Show
Evian Ad - Quenching Thirst Or Libido? (GALLERY)
Fake Car Orgies - Erotika Sexy Shop Ads (VIDEO)
Top 5 Assvertisements
Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
Cross Marketing Super Bowl & Valentines - Victoria's Secret Covers all Bases (VIDEO)
"World's Most Beautiful Bottom" Promotion - Germany's Sloggi Pushes Boundaries (VIDEO)
Porn Star Branded Lingerie - Katie Price (Jordan) Launches New Line
Free Boob Jobs For Sailors - Aussie Navy Funds Augmentation (GALLERY)
Boobs as a Paint Brush - Breast Painted Plates For Charity
Naked On A Glacier - Hundreds Freeze For Global Warming Campaign (VIDEO)
French Fashion Label Uses Hardcore Porn for Catalog
Topless Roller Coasters
Sexy Politics - Adult Starlets Explain Super Tuesday (VIDEO)
American Apparel Accused of Being Sleazy
Homemade Lingerie Commercials - Elle MacPherson's Intimate Magazine (VIDEO)
Sexy Urban Legends for Marketing - All Green M&Ms;
Wonderbra Ad Too Controversial? - Cadbury Spoof Taken Offline
Gisele's Racy Ads - First Ipanema Commercials (VIDEO)
Check Out My Breasts - Breast Cancer Ads Get Racy
Erotic dVb Ads - Intimately Beckham Night (VIDEO)
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